Story :An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over - from cinema to ads from ads to cinema 2. Humour - How humour affects us in advertising 3. Shock - The way shock is used to sell