Story : Let's trim our hair in accordance with the socialist lifestyle, alternatively translated as Let us trim our hair in accordance with Socialist lifestyle, was part of a North Korean government propaganda campaign promulgating grooming and dress standards in 2004–2005. It was broadcast on state-run Korean Central Television in the capital of Pyongyang and clips from the program were later rebroadcast on BBC 1. The television program claimed that hair length can affect human intelligence, in part because of the deprivation to the rest of the body of nutrients required for hair to grow. It was one part of longstanding North Korean government restrictions on haircuts and fashions deemed at odds with "Socialist values".