Story : The likely answer is a reality TV star, a glamour model or a footballer's wife, rather than a ground-breaking scientist or a successful businesswoman. According to a study carried out earlier this year by Girlguiding UK, the lack of positive role models for girls and young women is damaging their career prospects and aspirations. Tonight examines these claims and talks to Olympic gold medallist Joanna Rowsell and reality TV star Amy Childs about the examples they set.