Story : The ancient capital has many shinise, or established businesses, with unbroken histories. Kyoto Prefecture classes a firm founded at least a century ago as shinise. Over generations, more than 1,100 Kyoto shinise have maintained imperial court culture and life; and provided for temples, shrines, samurai clans and the common people. Through the ups and downs, they have upheld their trade, reputations and family mottos; and kept the Kyoto entrepreneurial spirit of status and trust alive.